Selected works.
Projects delivered in APAC
Product design
Design leadership
Terrascope Corporate Carbon Footprint (CCF) product
I led the redesign of the company’s core product. Our enhancements dramatically reduced task complexity, with one feature saving time to complete a task by 75% (~4 hours per user).
Open project
DLS
Branding
Terrascope Design Language System (TDLS) and product branding
Significantly contributed to the TDLS by leading the aesthetic design of UI components, data visualizations, and overall branding. The work enhanced product quality and consistency across teams, improving efficiency, agility, and boosting positive brand recognition.
Open project
Design studio
Design leadership
LG CNS: From capability to delivery
Led design of an innovation project for LG CNS(Consulting and Strategy) Design Studio, including a unique banking app strategy, through co-creation and capability building with client teams. This collaboration secured a $20M investment for further organizational upskilling engagements.
Open project
Interactionn design
Telkomsel: Brand Rejuvenation, App Strategy, and Delivery.
Delivered the app strategy, UI, and design language system (DLS). The app received 4.7 stars from 1.2 million App Store reviewers and 4.6 stars from 10.8 million Google Play reviewers in 2024, and won the Singapore Good Design 2022 award in the "Experience Design" category.
Open project

Service design
LG Electronics NA: Ownership experience
Defined the 'Ownership experience' that strengthens the brand's connection with customers throughout their journey to enhance their Direct-to-Customer (D2C) model. This pivotal engagement became a crucial stepping stone to a significant partnership.
Baking…
Experiments.
A collection of personal projects and explorations
Interaction design
"How can tangible interaction facilitate peer-to-peer communication in online learning?"
Open project
Interaction design
"How can we help university students to manage their finances without stress?”
Open project
Interaction design
"How can technology help people track their emotional states more frequently?"
Open project
Interaction design
"How can we enhance head-pointing performance for AR in mobility situations?"
Open project
More around me.
Discover what shapes me beyond work.
Journaling my journey
A product I love.
Jinhee &Jiwoo, Montreal
Leica M5, Kodak ColourPlus
Testimonials
I love that a group of renowned product and service designers chose to create this handwritten artifact in an age of digital and AI.
Contact.










