Hello,

product/biz owners,

engineers,

and designers.

Annyeonghaseyo, I'm Wondo Jeong :)

I am a Singapore-based product designer with over 10 years of experience leading multiple teams across different countries. Dedicated to creating quality user experiences with velocity and scalability in mind, and I bring a global perspective to design.


From designing processes to pixels, I’d love to collaborate with and learn alongside your organization to create work we can all be proud of.

Self-portrait during pandemic, 2021

Hello,

product/biz owners,

engineers,

and designers.

Annyeonghaseyo, I'm Wondo Jeong :)

I am a Singapore-based product designer with over 10 years of experience leading multiple teams across different countries. Dedicated to creating quality user experiences with velocity and scalability in mind, and I bring a global perspective to design.


From designing processes to pixels, I’d love to collaborate with and learn alongside your organization to create work we can all be proud of.

Self-portrait during pandemic, 2021

Selected works.

Projects delivered in APAC

Product design

Design leadership

Terrascope Corporate Carbon Footprint (CCF) product

I led the redesign of the company’s core product. Our enhancements dramatically reduced task complexity, with one feature saving time to complete a task by 75% (~4 hours per user).

Open project

DLS

Branding

Terrascope Design Language System (TDLS) and product branding

Significantly contributed to the TDLS by leading the aesthetic design of UI components, data visualizations, and overall branding. The work enhanced product quality and consistency across teams, improving efficiency, agility, and boosting positive brand recognition.

Open project

Design studio

Design leadership

LG CNS: From capability to delivery

Led design of an innovation project for LG CNS(Consulting and Strategy) Design Studio, including a unique banking app strategy, through co-creation and capability building with client teams. This collaboration secured a $20M investment for further organizational upskilling engagements.

Open project

Interactionn design

Telkomsel: Brand Rejuvenation, App Strategy, and Delivery.

Delivered the app strategy, UI, and design language system (DLS). The app received 4.7 stars from 1.2 million App Store reviewers and 4.6 stars from 10.8 million Google Play reviewers in 2024, and won the Singapore Good Design 2022 award in the "Experience Design" category.

Open project

Service design

LG Electronics NA: Ownership experience

Defined the 'Ownership experience' that strengthens the brand's connection with customers throughout their journey to enhance their Direct-to-Customer (D2C) model. This pivotal engagement became a crucial stepping stone to a significant partnership.

Baking…

Experiments.

A collection of personal projects and explorations

Interaction design

"How can tangible interaction  facilitate peer-to-peer communication in online learning?"

Open project

Interaction design

"How can we help university students to manage their finances without stress?”

Open project

Interaction design

"How can technology help people track their emotional states more frequently?"

Open project

Interaction design

"How can we enhance head-pointing performance for AR in mobility situations?"

Open project

More around me.

Discover what shapes me beyond work.

Journaling my journey

Interaction design

Introduction to an interaction model (Notion)

2022

View

Interaction design

Design in (in)consistency (Deck)

2022

View

Personal story

Aurora hunt story (Deck)

2022

View

Personal story

Soju Bomb: My love and hate, and the science behind it

2022

Request demo :)

A product I love.

I love my Leica M5. Its form, texture, and physical interactions— rotating a handle and the metallic sound of pressing the shutter—complete the experience of capturing a moment.


Yes, the M5 is a slow and even heavy machine. Using a manual device can be seen as the opposite of the digital products I design and use. However, it makes each shot feel precious. I’ve found that people feel more gifted when their moments are captured with the machine compared to mobile phone cameras. Additionally, using the M5 engages me more deeply in the shooting process and helps me appreciate the subject.


Lastly, the moment of opening the paper bag of developed photos is a gift to me — being amazed, loving, and beyond my imagination.

I love my Leica M5. Its form, texture, and physical interactions— rotating a handle and the metallic sound of pressing the shutter—complete the experience of capturing a moment.

Yes, the M5 is a slow and even heavy machine. Using a manual device can be seen as the opposite of the digital products I design and use. However, it makes each shot feel precious. I’ve found that people feel more gifted when their moments are captured with the machine compared to mobile phone cameras. Additionally, using the M5 engages me more deeply in the shooting process and helps me appreciate the subject.

Lastly, the moment of opening the paper bag of developed photos is a gift to me — being amazed, loving, and beyond my imagination.
Jinhee &Jiwoo, Montreal
Leica M5, Kodak ColourPlus

Testimonials

On my last day at work, my colleagues at Accenture Song (FJORD) surprised me with this unforgettable gift with an impromptu acting, "Dear, the next employer".


You won't find this on LinkedIn easily — it's truly a trophy.

On my last day at work, my colleagues at Accenture Song (FJORD) surprised me with this unforgettable gift with an impromptu acting, "Dear, the next employer".

You won't find this on LinkedIn easily — it's truly a trophy.
I love that a group of renowned product and service designers chose to create this handwritten artifact in an age of digital and AI.